"…I believe in art. I visit galleries like my mother goes to church."
In research such as that of Leonardo Santana Viloria, La feria comercial de arte como espacio de redistribución de capital simbólico (2018), we find that the origins of art fairs date back to the Middle Ages, related to religious festivities held by the people who made pilgrimages from remote places to a cult center to which they moved in order to venerate a deity. These trips to places of pilgrimage generated the creation of commercial and tourist components; on the one hand, the pilgrims had to find enclosures where they could settle down temporarily; on the other, they brought products from their regions that they marketed during the trip and in the territory of the festivity. In this way, the religious festivity gradually became a craft fair by creating specific spaces for the exhibition and sale of goods. Paraphrasing the American writer, Sarah Thornton, over time the creed and veneration of a divinity are transferred to art, and churches or sanctuaries are transformed into galleries or art fairs.
Visit us at Stand E-15 of Affordable Art Fair from September 22 to 25! Metropolitan Pavilion. We will be exhibiting the works of 7 of our most unique Latin American artists, at incredible prices. We discover artists from the ground, you will never see them in the US.